Hailey Welch, now dubbed the "Hawk Tuah X AI Girl," gained viral fame after a street interview in Nashville. When asked about what move in bed drives a man crazy, she humorously replied, "You gotta give him that hawk tuah and spit on that thang!" This candid, cheeky response, coupled with an exaggerated spitting sound, skyrocketed the video on social media, amassing millions of views on TikTok and Instagram.
The meme's AI twist came when AI-generated content creators began incorporating Hailey's playful response into various digital artworks and animations. The AI-enhanced versions added new layers of humor and creativity, further fueling the meme's popularity. This blend of human spontaneity and AI creativity exemplifies how digital culture evolves through collaboration between real-life moments and technological innovation.